Greetings! I’m Karthik, a seasoned performance marketer with a rich background that weaves through the realms of finance and digital marketing. I began my career with an MBA degree in Finance from the esteemed University of Mysore in 2010, and set sail to embrace the multifaceted world of banking in 2011 as an officer in Karnataka Bank Ltd.,
Navigating through various responsibilities, from interacting empathetically with customers to ensuring seamless coordination within the bank, honed my problem-solving skills and deepened my understanding of customer needs. A pivotal moment in 2017 prompted me to reevaluate my career path and consider new directions. This introspection led me to discover my true passion – the creative domain of digital marketing.
Armed with a PG Certification in Digital Marketing and Communications from Up Grad, complemented by insights from MICA in 2020 and 2021, provided me with the tools and information required for expertise in this new dynamic field. I immersed myself in the realms of social media trends, content creation, and online behavior psychology and paid advertising. Drawing on my precision and customer-centric focus from banking, I transitioned into paid advertising and performance marketing. Working across diverse sectors, including e-commerce, lead generation, and healthcare, I realized a common thread between banking and digital marketing: understanding and catering to people’s needs.
My experience in the banking sector which focused on precision and customer service was a priceless asset as I set forth as an performance marketer.
I recognized that the fundamental objective of both banking and digital marketing is: comprehending and catering to people’s needs, has helped me shape a successful career. Reflecting on my career, I find a resilient path shaped by continuous learning and a relentless pursuit of growth, demonstrating adaptability and perseverance. My career reflects resilience, marked by continuous learning and an unwavering commitment to growth. Join me on this journey where adaptability and perseverance shape success.